Amazon announced the third annual Prime Day will be on July 11, 2017. As Amazon calls this year's event an "epic day of deals on everything you're into" where prime members can get access to the deals every five minutes.
This July 11 is the third annual Prime Day. Prime Day is our annual deals event just for Prime members. We want Prime Day to be one of the world’s best days to shop, with awesome prices on everything you’re into. We’re bringing you hundreds of thousands of deals, new deals starting as often as every five minutes, and special offers across everything included with Prime—from music and video to reading and voice shopping.
Prime Day is expanding this year as well, beginning officially on July 10 at 6 PM PT and lasting a total of 30 hours into July 11, with "new deals as often as every five minutes." Additionally, Amazon has expanded the sale to 13 total countries in 2017, including the U.S., U.K., Spain, Mexico, Japan, Italy, India, Germany, France, China, Canada, Belgium and Austria. To prepare, Amazon encourages shoppers to visit the Amazon app on iOS [Direct Link] to preview, track, shop deals, and set up alerts. Leading up to July 11, the company is also offering discounts on various subscriptions and items across the website every day, and starting today that includes discounts related to Amazon Music Unlimited, Prime Video, Kindle Unlimited, Audible, and Prime Pantry items. More information about the items on sale now can be found on Amazon's Prime Day webpage.
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