When DirecTV Now launched in 2016, it offered new subscribers a free Apple TV when they prepaid for three months of service, but the deal was limited time only.
However, AT&T has bought the promotion back for a short period of time. If you prepay for just three months of the streaming TV service for a total of about $105, you'll get the 32GB Apple TV 4K for free. The deal is an improvement on the original DirecTV Now offer of prepaying for four months of the $35/month service (that is the entry price point), which ended up costing $140 for the 32GB Apple TV 4K.
Here’s some more fine print:
If you’ve been thinking about a DirecTV Now subscription, this promotion represents a good time to hop in. More details about this limited time offer on DirecTV's promotion page.